Over the last 2-3 years, content curation has become a very popular and very important part of any content marketing strategy. However, like all other marketing tactics, content curation needs careful planning to really maximize its potential for your business.
There are also a few rules and general curation etiquette to follow to avoid landing yourself in any legal trouble for duplicating content.
That said, a well-planned curation strategy can be a powerful asset to your business’s web presence. Here’s how to make one.